Zero Hour
Oops! goes to the launch of Coca-Cola’s new drink – Coke Zero
Written by Lim Jinshun
Oops! Chief Editor
Oops! - A Singapore Polytechnic publication for students by students
Supported by the School of Communication, Arts and Social Sciences, SP
In a white-brick building tucked away at Old School Road, members of the press are listening to a tale of corporate success, an overachiever that innovated its way to the top of the competition, and TV ads starring a French-crazed eyeball and tongues that talk.
It’s a rare insight into the still beverage company who cleverly rose to the top of the soft drinks industry, whose belief was that their beverages should be within “arms reach of desire”.
The bigger question, though, is whether the whole event was just for disseminating financial information, or did it hide something deeper and possibly darker? As such, the air in the room was obscured with a veil of mystery. One could almost sense the devilish glint in the eyes of the Coca-Cola’s executives. Curiosity got the better of us, as the Oops! Team, part of the invited media who had come to the media conference with its promise of “Come, Listen, Experience” in the press release, listened intently, sniffing out for clues! Oh ya, each of us carted home a cool Coke cooler with what else – four cans of Coke Zero!
As expected, mountain-loads of Coca-Colas were served. Nothing out-of-the-ordinary here for it was an event organized by Coke after all. Moving through the stream of people, the Oops! team mingled with the best in the industry, all the while quenching our thirst with icy-cool Coke.
Just then, a thought struck me. “Did the Coke leave a familiar after-taste in my mouth?” The answer? Uh … it probably was just my nerves. After all, the packaging stated “Classic Coke”. Of course, we had our suspicions that Coca-Cola could be launching a new drink, but what could they come out with? They had practically covered every taste known to man. Fitting or not, all signs pointed to a new Coke in Singapore. And that’s crazy cool.
With that, the guests were ushered into the “screening room”. By then, the mental strain upon us was immense. Would they announce it? Is there a new Coke? Just say it already! And just as our cries to heaven were answered, the announcement was made. Singaporeans start grabbing your wallets, because the runaway hit, Coke Zero is now launched in Singapore!
As if a direct challenge to conventional wisdom and the realms of possibility, the dedicated members at Coca-Cola have managed to combine, long thought to have been impossible, the benefits of both zero sugar as well as the great Coca-Cola taste. We can truly have the best of both worlds. As the Coke belief says, “Beverages within the arms reach of desire”.
There is a reason why Coca-Cola is the number one beverage in Singapore. Besides bringing beverages within easy reach of the people, Coca-Cola continually strives to re-define itself for the customer.
Coke Zero. Mystery Solved.
Oops! goes to the launch of Coca-Cola’s new drink – Coke Zero
Written by Lim Jinshun
Oops! Chief Editor
Oops! - A Singapore Polytechnic publication for students by students
Supported by the School of Communication, Arts and Social Sciences, SP
In a white-brick building tucked away at Old School Road, members of the press are listening to a tale of corporate success, an overachiever that innovated its way to the top of the competition, and TV ads starring a French-crazed eyeball and tongues that talk.
It’s a rare insight into the still beverage company who cleverly rose to the top of the soft drinks industry, whose belief was that their beverages should be within “arms reach of desire”.
The bigger question, though, is whether the whole event was just for disseminating financial information, or did it hide something deeper and possibly darker? As such, the air in the room was obscured with a veil of mystery. One could almost sense the devilish glint in the eyes of the Coca-Cola’s executives. Curiosity got the better of us, as the Oops! Team, part of the invited media who had come to the media conference with its promise of “Come, Listen, Experience” in the press release, listened intently, sniffing out for clues! Oh ya, each of us carted home a cool Coke cooler with what else – four cans of Coke Zero!
As expected, mountain-loads of Coca-Colas were served. Nothing out-of-the-ordinary here for it was an event organized by Coke after all. Moving through the stream of people, the Oops! team mingled with the best in the industry, all the while quenching our thirst with icy-cool Coke.
Just then, a thought struck me. “Did the Coke leave a familiar after-taste in my mouth?” The answer? Uh … it probably was just my nerves. After all, the packaging stated “Classic Coke”. Of course, we had our suspicions that Coca-Cola could be launching a new drink, but what could they come out with? They had practically covered every taste known to man. Fitting or not, all signs pointed to a new Coke in Singapore. And that’s crazy cool.
With that, the guests were ushered into the “screening room”. By then, the mental strain upon us was immense. Would they announce it? Is there a new Coke? Just say it already! And just as our cries to heaven were answered, the announcement was made. Singaporeans start grabbing your wallets, because the runaway hit, Coke Zero is now launched in Singapore!
As if a direct challenge to conventional wisdom and the realms of possibility, the dedicated members at Coca-Cola have managed to combine, long thought to have been impossible, the benefits of both zero sugar as well as the great Coca-Cola taste. We can truly have the best of both worlds. As the Coke belief says, “Beverages within the arms reach of desire”.
There is a reason why Coca-Cola is the number one beverage in Singapore. Besides bringing beverages within easy reach of the people, Coca-Cola continually strives to re-define itself for the customer.
Coke Zero. Mystery Solved.